Equitas Small Finance Bank has extended its partnership with Chennai Super Kings for the 14th season of the Indian Premier League (IPL 2021) and will be the team’s Official Retail Banking Partner.
Equitas Small Finance Bank has been associated with the Chennai Super Kings since IPL 2018. As part of the deal, the Equitas Small Finance Bank logo will be at the back of the Chennai Super Kings’ helmet and cap.
“Through this association, the bank wants to bring forth some of the key benefits of banking with them which includes up to 7 % interest on savings, contactless video KYC service, no maintenance charges on savings accounts, free online fund transfer, reward points on all debit card spends thereby transforming lives of customers with the aim to build stronger communities,” Equitas Small Finance Bank said in a statement.
“Equitas Small Finance Bank is delighted to associate with a champion team like Chennai Super Kings again. Through this partnership, we will be able to deepen our association and extend our reach to a diverse segment of our population. The new campaign is in line with the philosophy of our brand, which will provide us an ideal platform to build a sustainable society and a responsible tomorrow,” said Murali Vaidyanathan, President & Country Head (Branch Banking, Liabilities, Product & Wealth), Equitas Small Finance Bank Limited.
Speaking about the association, CSK CEO KS Viswanathan said, “I’m delighted Equitas has extended our partnership and we look forward to welcoming those who bank with them into CSK family of fans. We have had a good association over the years, including being champions in the first season of our partnership in 2018 and are thankful for their continued support.”