Top 5 IPL Commercials that are creating huge buzz this year
IPL 2021 – Top 5 IPL Commercials: With the Indian Premier League (IPL 2021) now in full swing, life is good for the brands who have signed onboard. The IPL also brings with it an assortment of marvellous ads every year, with brands trying to up one another’s creative game and exploit the full potential of this incredibly engaging event.
Here’s a list of brands who got it right and found ways to create and curate content that cut through the clutter:
IPL 2021 – Top 5 IPL Commercials: From Dravid’s CRED to MS Dhoni’s Dream11; Check out best TV Ads that generated buzz
IPL 2021 – Top 5 IPL Commercials – CRED- ‘Indirinagar ka Gunda’
One player in the IPL brandwagon which has come out stronger and better than last year is the credit payment app Cred, which has been hogging a lot of attention for its campaigns. Previously, while the brand did get noticed for its distinctive ‘not everyone gets it’ ads featuring veteran celebs it did not win much favour with the audience, as this time.
‘They got off on the right foot with their creative featuring ex-cricketer Rahul Dravid. The ad showing the mild-mannered Rahul Dravid losing his cool in the midst of Bengaluru traffic jam and proclaiming himself to ‘Indiranagar ka gunda’ got off to roaring start from the word go! The ad with Rahul Dravid soon after has sparked numerous memes and spinoffs and had everyone from Deepika Padukone to Virat Kohli tweeting about it.
IPL 2021 – Top 5 IPL Commercials – Mobile Premier League (MPL)- ‘Hai Akal Khelo MPL’
Cashing in on the IPL fever, skill-gaming platform, Mobile Premier League (MPL), has also launched its latest campaign around the game. With the tagline ‘Hai Akal Khelo MPL’, the campaign features a humanoid brain as the protagonist, driving in the point that anyone with ‘akal’ (brains) can play the game.
The three films released are a humorous play on the words of popular Hindi language idioms like ‘Akal badi ya bhains’, ‘Akal ke dushman’, and ‘Dimaag ghaas charne gaya hai’. The films push the central idea that one can create their fantasy team on the e-sports platform with basic know-how of cricket during the ongoing T20 tournament. MPL has roped in veteran actor Vijay Raaz for the films’ voice-overs.
IPL 2021 – Top 5 IPL Commercials – JustDial’s JDMart: India ka B2B marketplace
Just Dial has dialled up its entertainment quotient, making full use of its brand ambassador, Bollywood actor Ranveer Singh skillsets. Ranveer Singh, who is notorious for his repertoire of quirky looks and accents, brings on his talent to promote the company’s b2b marketplace JD Mart. Taking on various avatars and accents of a dealer, manufacturer and supplier of different goods he talks about how the app has made his life easy by enabling him to reach a wider audience and sell his products without any hassle.
IPL 2021 – Top 5 IPL Commercials – Dream11 : ‘Team hai toh mazaa hai’
E-sports app Dream11 has also upped its IPL game this time around with a series of films released in the last two weeks. Featuring an array of Vivo IPL cricketers including MS Dhoni, Jasprit Bumrah, Rohit Sharma, Shikhar Dhawan, Hardik Pandya and Shreyas Iyer the adverts are rather interesting to watch.
Each of the films showcases a couple or more of the professionals in endearing gully cricket scenarios. The cricketers show off their acting chops, in various situations playing cricket in their neighbourhood- on the terrace, on the streets, in pitch darkness on deserted alleys and even in a water-logged compound. Old popular film jingles play in the background while the team gets around minor hurdles to their game. The message behind the fun-filled creatives: Team hai toh mazaa hai.